Kendall Jenner Skips NYFW Runways for a Dreamy New Fashion Campaign

It looks like Kendall Jenner is taking a step away from the New York Fashion Week runways and focusing instead on more intimate studio photo and video shoots. While fans always enjoy seeing the supermodel on the catwalk, nothing compares to a close-up look at her personal style and carefully curated outfits.

Her latest project delivers exactly that. Kendall, often called Kenny by fans, stars as the face of Los Angeles–based brand BY FAR’s newest perfume line, Daydream. In the campaign, she appears in a soft, ethereal white bikini, perfectly matching the light and dreamy mood of the fragrance.

For now, admirers will have to enjoy Kendall through the lenses of photographers and cameras. The model continues to showcase some of the most talked-about looks, from daring trousers and cropped baby tees to sporty sets and elegant party dresses. Each appearance reinforces her status as a modern fashion icon.

This comes shortly after Kendall opened up about her early struggles in the modeling industry, sharing a more personal side while wearing some of her most striking recent outfits. Her ability to blend vulnerability with high fashion continues to resonate with audiences worldwide.

After New York Fashion Week, fans were happy to see Kendall returning to her signature swimwear moments. Throughout the summer, she impressed with brown string bikinis, retro-inspired two-piece sets, and floral designs from her favorite designers.

Judging by her latest looks, it might be time to make room in your wardrobe for a new swimsuit. Kendall’s influence on summer fashion trends remains undeniable.

In the campaign video, Kendall dances to Mariah Carey’s iconic song “Fantasy” while spraying BY FAR’s refillable and personalized perfume charms and bag bracelets. The result is a playful, ultra-girly video with strong Y2K-inspired vibes that perfectly fits today’s fashion mood.