Kylie Jenner and Bratz are expanding their recently debuted doll collection with a new lineup of 60-centimeter dolls following the release of the mini Bratz dolls.

The collection includes a limited edition collectible doll with lavender hair and a shimmering floor-length dress.

As part of the Bratz launch, Bratz World is set to open as a pop-up at Walmart from October 1st, offering immersive experiences. Shoppers will be able to scan a QR code in the store, allowing them to «Bratzify» themselves with a new filter, placing them in a 360-degree world of the pop-up featuring Kylie Jenner herself in the lead role.