SKIMS, the company founded by Kim Kardashian, has announced a multi-year partnership with the National Basketball Association (NBA) and the Women’s National Basketball Association (WNBA).

SKIMS and the WNBA will collaborate on hosting new events as the league approaches the 2024 season, which is set to kick off at the AT&T WNBA All-Star Game in Phoenix.

“We are thrilled to be partnering with the WNBA and delighting fans and athletes with iconic WNBA moments,” said Kim Kardashian, co-founder and creative director of SKIMS. “We look forward to working together to reinforce our shared values of advancing women’s rights and opportunities and individual confidence.”

WNBA Commissioner Cathy Engelbert echoes this sentiment. “WNBA athletes are fashion trendsetters and culture influencers. Now is the perfect time to join the league as a partner, and we are excited to work with SKIMS, a brand that has quickly established itself as a cultural hub, to elevate each other’s brands and celebrate the athletes and their impact on society.