There’s a boycott announced online against the Dior brand, as reported by Lenta.ru. Users on the X platform (formerly Twitter) declared a boycott against the French brand due to news of Dior ending its collaboration with Palestinian-Dutch American model Bella Hadid.

The brand’s decision to replace Hadid with Israeli model May Tager was met with criticism on social media. The hashtag #BoycottDior started trending, with users expressing their dissatisfaction and some even calling for a boycott of all products from Louis Vuitton, Hennessy, and Givenchy, which are part of the LVMH conglomerate along with Dior.