Kendall Jenner’s Style Evolution: From Ordinary Girl to Style Icon

Over the years on the reality show «Keeping Up with the Kardashians,» Kendall Jenner’s style has undergone significant changes. Born into one of the world’s most famous families, Kendall has been in the spotlight since childhood. She gained widespread recognition after appearing on the reality show «Keeping Up with the Kardashians.» In 2010, Kendall and her sister Kylie were first featured in a magazine.

Plain girl

In those days, Kendall’s style didn’t differ much from that of any other American girl: she wore low-rise skinny jeans, tank tops, and hardly used makeup. Let’s admit it, we all have old photos with our not-so-fashionable looks, but unlike most people, Kendall’s photos are available openly on the internet, not stored in a folder labeled ‘do not open!’ on the desktop.

The model’s wardrobe

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@kendalljenner

In the next five years, Kendall’s modeling career takes off: she signs a contract with an agency, appears on the covers of glossy magazines (including Teen Vogue), becomes the face of major brands, debuts at Fashion Week, and participates in the Victoria’s Secret anniversary show.

Of course, as life changes, so does Kendall’s style. She begins to follow fashion trends and experiments with her image. In 2015, skinny jeans (but already with a high waist), leather jackets, fur vests, and high heels were in vogue. So, Kendall’s bold look perfectly matched all the trends of the time.

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@kendalljenner

Overall, Kendall’s looks during those years were stylish but quite simple and basic. She often opted for black total looks with feminine accents—such as long-sleeve tops with open shoulders.

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@kendalljenner

Also in 2015, Kendall, like all girls, adored bright makeup: graphic brows, smokey or winged eyeliner, long lashes, and nude lips, pouted for selfies.

The quest for an image

In 2016, Kendall started experimenting more with fashion and making her looks more interesting. However, she still excelled more in basic outfits. They were no longer black and not as simple as before; Kendall began to learn how to work with accessories. Yet, when it came to more complex ensembles, she sometimes missed the mark, as with the outfit featuring a gold puffer jacket, leather pants, and a neck scarf.

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@kendalljenner

Kendall still loves incorporating sexy details into her outfits, such as leopard print. Her makeup becomes less bold but still remains quite expressive.

Kendall’s relaxed style

In 2017, Kendall Jenner’s style took on a hint of hip-hop aesthetics. One of her favorite items became a simple cropped white t-shirt, which she paired with boyfriend jeans and mini-skirts. Kendall was no longer afraid of flashy details: just look at her sparkling boots!

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@kendalljenner

She starts to master putting together truly stylish outfits. Skinny jeans and leggings are finally replaced by wide-leg trousers, and form-fitting tops are swapped for oversized t-shirts. However, Kendall continues to remain faithful to heels, but in combination with relaxed casual style, they look quite trendy.

Expanding Horizons

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@kendalljenner

In the following year, the star’s style continues to evolve. Kendall’s wardrobe sees the addition of voluminous vests and jackets, structured blazers with shoulder pads. She experiments with colors and shapes, embracing layering without fear. Kendall finally adopts a nude makeup look and a casual everyday hairstyle.

Trendsetter

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@kendalljenner

Kendall’s outfits are becoming bolder. She creates unusual combinations and tries out the freshest trends—for example, the headscarf as a head accessory, which nobody wore in 2019. Kendall isn’t afraid to appear funny and playful in her look because fashion is all about experimentation!

Her evening outings become increasingly stylish. Kendall prefers elegant hairstyles (often a sleek bun) and outfits. For her outings, she often chooses dress-jackets and unusual blazers, always with a deep neckline—but in combination with such a restrained look, it doesn’t look provocative at all. Leather gloves also become her favorite accessory.

Fashion guru

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@kendalljenner

In 2020, Kendall can already be nominated as a style icon. She chooses the most complex items with interesting cuts and skillfully incorporates them into her looks. Kendall boldly takes on even the most challenging task, such as combining prints, and successfully masters it.

She manages to even combine leopard print trousers (yes, this print never left her wardrobe) with a cute yellow floral cardigan! This requires a lot of experience and skill, which Kendall now possesses.

The style of Kendall today

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@kendalljenner

Kendall is now one of the leading fashionistas in America. Her style today is a mix of basic wardrobe staples, trends, and a touch of sexiness. She still likes to add edginess to her outfits with the help of cropped tops, mini skirts, or plunging necklines. However, Kendall can just as easily pull off an oversized look and feel confident in it.

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@danixmichelle

Perhaps partly her secret to success is that she now works with a stylist. Dani Michelle regularly posts photos of the model’s outfits, probably crafted with his help. However, Kendall herself has come a long way in terms of personal style and most likely isn’t entirely hands-off in the process.

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