The rock band Kiss sold its brand and songs for $300 million

The rock band Kiss sold its song catalog to a Swedish music investor for over $300 million. The Stockholm-based company Pophouse Entertainment also acquired the group’s brand, image, and intellectual property, reports BBC.

The sale marks the group’s departure from live performances as part of the End of the Road world tour.

Bob Dylan and Bruce Springsteen have also sold their old catalogs for multi-million-dollar sums — $500 million and $450 million respectively.

Pophouse will own not only the music rights but also the entire Kiss brand, including the sale of intellectual property, allowing the Swedish firm to generate future content using artificial intelligence.

The company, which previously collaborated with Kiss on a project involving digital avatars, also produced the Abba Voyage concerts using a similar principle.

The rock band Kiss was founded in 1973 by vocalists Paul Stanley and Gene Simmons. The original lineup, which also included Ace Frehley and Peter Criss, became famous for their iconic face paint.

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