Thailand has been recognized as the “Destination of the Year 2025” by Travel + Leisure, which highly praised the country’s “rich cultural heritage, dynamic culinary scene, and the flawless mix of the old with modern innovations.”

The Land of Smiles has unofficially been renamed the country of Mu Deng. The stunning river cruises that attract fans from around the world to the Khao Kheow Zoo in Si Racha have undoubtedly boosted the country’s ranking more than any travel article or advertising campaign.

“Whether visitors are exploring Bangkok’s modern culinary scene, relaxing on one of the country’s 1,430 islands, or enjoying its renowned hospitality in one of the world’s best luxury hotels, Thailand offers a unique adventure for every kind of traveler,” said Travel + Leisure’s Southeast Asia Editor, Jennie Lee-Sent John, highlighting the country’s “sharp contrasts.”

“Consider the fact that this predominantly Buddhist and often traditional society recently legalized marijuana and same-sex marriage,” she wrote. “Or that Thailand has some of the world’s best luxury hotels, many of them with unbeatable prices, but you’ll find the same warmth and attention to detail in the most humble homes,” she noted.