Tension between Blake Lively and Justin Baldoni, her co-star in the film It Ends With Us, began during production and escalated to the point that the team held a meeting to address on-set conduct. Among the guidelines established were: refraining from discussing personal relationships in front of Lively and the crew, avoiding comments about Lively’s weight, and not mentioning her late father, among other rules.

Additionally, documents reveal messages from Baldoni’s team in which he reportedly stated he wanted to “destroy Lively.” The conflict stemmed from disagreements over the film’s marketing strategy. Lively pushed for a “more uplifting approach” that highlighted the protagonist’s resilience, while Baldoni wanted to emphasize the theme of domestic violence.

The film It Ends With Us is based on the bestselling novel by Colleen Hoover. While the romantic drama received mixed reviews from critics, it became a box office hit last summer, earning $335 million globally on a production budget of $25 million.

The story follows Lily Bloom, a woman who endured a traumatic childhood but found the strength to build a new life in Boston—until she met neurosurgeon Ryle Kincaid.